Since June of last year, when it cut rates in San Francisco, Uber has occasionally lowered fares in cities where UberX is available. This isn’t the first time the company has lowered the price of UberX rides. That means undercutting fares for taxis and ride-sharing services like Lyft and SideCar, sometimes by a large amount. The goal for Uber is not just to make its service more attractive than the competition, but to make UberX the cheapest option available period. Updated below with comment from Uber competitor Lyft. cities where it’s available, in some cases by more than 20 percent. That’s because Uber has committed to slashing fares for its on-demand car service in a majority of U.S. Riding Uber just got a lot cheaper - at least for most customers using its low-cost UberX option.
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